A Golden Opportunity for Women Business Owners in a $15 Billion Market

The federal, state and local government agenciesand social assistance.Another fascinating statistic from
throughout the United States are looking to doa different organization, the Center for Women's
business with women-owned firms like never before.Business Research states that:* Businesses
One of the key reasons is that women-owned firmsmajority-owned by women of color have grown six
in the U.S. are growing like never before.The federaltimes faster than all U.S. firms between 1997-2004.
government, along with many states and localThe number of firms increased by more than half
government agencies, maintain goals regarding the(55%), number of employees increased by nearly
contracts they target for women-owned businesses.two-thirds (62%), and annual sales revenue increased
The federal government's goal is 5% of the moreby almost three quarters (74%).Firms owned by
than $300 billion in federal contracts which amountswomen have the knowledge and capacity to perform
to $15 billion in business opportunities that should bewell in the government market. Generally their
won by women-owned firms. This is both good newsbiggest hurdles are learning how to break into the
and bad news. The bad news is that this goal hasmarket and working within government processes,
never been reached. The good news is that there isrules and regulations. There are a number of
a greater opportunity now than ever before fororganizations that are poised to help women-business
women-owned firms to tackle and win contracts inowners tackle this profitable market such as the SBA
the government market.This is a time of goldenand the National Women's Business Council. It is a
opportunity because the SBA has finally issued thecomplicated maze, but one worth tackling!Gloria
proposed regulations to implement the formalBerthold is President of TargetGov, a national firm
women's federal procurement program which wasspecializing in helping companies win government
approved as law over five years ago, but nevercontracts in federal, state and local governments. She
enacted. This important program provides a targetedcan be reached through the web site: or by calling
option to enable federal contracting officers to866-579-1346.Gloria Berthold is president of
"set-aside" certain procurements for women-ownedTargetGov at Marketing Outsource Associates, Inc.
businesses. This creates an unprecedentedand an expert in business development in the
opportunity for qualified women-owned firms tocorporate and government business arenas. She is a
jump-start their government contracting business.Candynamic speaker and book author and very adept at
women-owned business handle these opportunities?negotiating the government contracting maze. Her
The answer is a resounding yes. A recent report byaccomplishments have included: Maryland Advocacy
the Office of Advocacy of the U.S. Small BusinessDirector, Women Impacting Public Policy (WIPP);
Administration (SBA) states that women-owned firmsMaryland's Top 100 Women 2004; Winner of the
increased nearly 20 percent over the latest periodInnovator of the Year Award 2003;
studied. During the five years between 1997 andPast-Chairwoman of the Baltimore/Washington
2002, women-owned firms grew by 19.8 percentCorridor Chamber of Commerce; Past-President, The
while all U.S. firms grew by seven percent.The reportColumbia Business Exchange; Business of the Year
uses newly released U.S. Census and other data toVolunteer Award 2000 for the Business Women's
describe women's contributions to the economy.Network. She has been quoted in USA Today, Inc.
Statistics documented in the report include:* In 2002,Magazine, Government Executive Magazine and other
women owned 6.5 million or 28.2 percent of nonfarmpublications.TargetGov is a government business
U.S. firms. More than 14 percent of thesedevelopment resource that helps businesses of all
women-owned firms were employers, with 7.1 millionsizes tackle the government contracting market.
workers and $173.7 billion in annual payroll.* AccordingTargetGov helps you to evaluate and identify your
to 2002 data, significant proportions ofmarket, create effective strategies and tactics for
women-owned businesses were in professional,marketing to the federal government and develop
scientific, and technical services, and in health carewinning proposals and contracts.