Secure Push eDocument Delivery

Secure Push eDocument Delivery By Richard Freiberghighly effective, marketing campaigns. Marketing
Organizations today are looking for ways to harnessmaterial can be changed as often as you wish.
technology to reduce costs. Secure Push eDocument3. Reduced Days' Sales Outstanding- Technology
Delivery has the potential to reduce costs in multipleexists today to take payment directly from within
areas, while at the same time improving the overallthe PDF eBill, without customers having to link to a
customer experience. Secure Push eDocumentsingle webpage. Email delivery results in instant
Delivery in its simplest form is the delivery ofdelivery rather than the numerous days for the
information to customers and other stakeholdersregular mail process. Clients in some cases are
directly to their inbox. With more and more peoplereporting in excess of a 30% reduction in days' sales
online every day and a large majority of themoutstanding as many customers choose to pay their
reporting that they spend a majority of their timebill upon receipt with a few simple clicks.
managing their email, delivering information to the4. Increased Security-Customers and stakeholders will
inbox is one of the most efficient and effectiveview their information as an offline attachment. With
ways to communicate with your customers andone easy click after entering a shared secret,
stakeholders. This is not a replacement to your webdocuments are opened. This is more secure than
strategy, but a complementary approach.either paper or online. It also gives the customer
Current "Pull" methodologies, designed to direct amultiple options for the document including saving,
user to a website has resulted in adoption rates offiling, printing, discarding and, if applicable, paying with
less than 10% across most industries. The primaryjust one click.
reason for the low adoption rates is the requirementThe Push strategy is predicated on the assumption
of the user to "Take Action" to be Pulled, or directedthat your customers process their information today
to a website. Once on the website, the user is thenin the inbox. For years, customers have gone to the
required to remember yet another user name andmail box outside of their homes or the mailbox at
password and potentially navigate through numeroustheir business office to retrieve their mail. We believe
screens to reach their desired destination. And withthat more success will be achieved with customers
many consumers still using dial up access, theby not asking them to change their habits. They are
challenges of the "Pull" model are even higher. Theseused to having their bills, statements, etc. sent, or
hurdles have resulted in user inertia, and thePushed to them. We want to continue that method
disappointing adoption rates. By "Pushing" thebut change the delivery destination to their electronic
information directly to the user's inbox, adoptionmailbox rather than their physical mailbox. Given the
rates increase to over 40% in a B2C environmentadoption rates being achieved with Push eDocument
and over 80% in a B2B environment. Adoption ratesDelivery and the relative success compared to Pull
at this level will result in massive cost savings inmethodologies, which are asking customers to
postage, printing, paper and the personnel andchange their behavior and go out and find their
overhead costs associated with your mailroominformation, we believe the case for Push is clear and
operations.the Value Proposition very powerful.
These cost savings alone would result in a significantThis important & strategic offering doesn't only
ROI but there are many more benefits that will resultreduce costs; it dramatically reduces the impact on
from communicating with your customers via secureour environment. The positive "environmental impact"
email.that Secure eDocument Delivery has on lowering
1. Reduced Call Center Volume- A wide variety ofeach customer's "carbon footprint" is a compelling
self help tools allowing customers to communicatevalue proposition in itself:
with you via email. Included are simple tools such asThe following calculations are an indication of how
change of address information that customers canEmail Billing solution is assisting clients with their
deliver to you electronically, rather than by callingCorporate Social Responsibility commitments:
your call center. This will reduce your costs but willAccording to for every 38,500 bills produced:
also add convenience to the customer who would• 1 ton of paper is used • 2 tons
rather not have to take time from their busyof trees are destroyed • 16,450 gallons of
schedule to call you. They would much rather sendwater is used • 1,941 pounds of solid waste
you an email at their convenience. In addition to suchis generated • 60 pounds of air emissions
self help tools, there are more advanced tools forare spewed out • 5,058 pounds of
such issues as dispute resolution. All of these toolsgreenhouse gases are emitted In other words, by
are designed to reduce your costs and improve yourselecting an Email Billing solution, customers can assist
customer relationship. 2. Improved Marketingin dramatically reducing the impact on our
Effectiveness-eDocuments can include unlimitedenvironment. Another line in terms of your Corporate
marketing and are a much more effective means ofSocial Responsibility commitments could be along the
communication than paper stuffers in envelopes.following: ___________________ is constantly
Branding, promotions, links, etc. can all be included. Fulllooking to apply the latest innovations and expertise
reporting capability provides your marketing teamto help to solve the country's GHG and energy
with the information they need to create targeted,challenges.